First, just watch this video.
Can you just say intense. Way too intense for television? Yes, I along with society understands this is a pressing issue. "21% of fatal car crashes involving teenagers between the ages of 16 and 19 were the result of cell phone usage. This result has been expected to grow as much as 4% every year." While this is a common and reoccuring problem amongst more and more people did you really have to show blood? Did you really have to drag the whole psa 4 minutes and 41 seconds? Did you really have to involve a baby? Another head on collison from another car as if the first crash wasn't enough? Did you really have to bring in a young innocent child witnessing the death of her parents? While this hit me hard and huge impact I think it was taken way too far. Wouldn't something like this be better?
Both videos have the same goal, make people aware of the dangers texting and driving causes. They brought in the emotional appeal by incorporating a younger girl as the spokesperson, they showed the crashed car as a result of driving and you felt for the friends as they sat by her grave. Call me a baby, I would rather be watching the later one then witnessing a bloody, horrific car accident in full second by second detail. Hearing about those stories is enough for me.
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